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Things That Matter

ProRodeo; publicity; promotional appearances; autograph sessions; sponsors recognized and thanked; TV & radio interviews; great livestock highlighted; public schools addressed; committees introduced; PRCA contestants built up; queens crowned; programs sold; and fans educated.

Special Thanks

The Good Lord above, Jesus Christ; my mom, dad & grandparents; Mack Altizer, Bad Company Rodeo; Bob and Donita Barnes & the Barnes family (from young to younger); Boyd Polhamus; Aubrey Henderson; all rodeo committees I have had the pleasure working for; every sponsors of PRCA rodeo; and all PRCA rodeo contestants” “You are the heroes of our sport.”

Benje BendeleThere’s got to be a sound that best describes Benje Bendele. Maybe it’s a song. Maybe it’s a sound effect. Maybe, just maybe, Benje had it somewhere in his repertoire. You don’t get to be the very best without having a deep bullpen from which to pull your best pitches.

Benje is the very best sound producer in professional rodeo. Proof of his status is in one simple statement – he is the official sound man for the Wrangler National Finals Rodeo and almost all of the largest events in the sports.

The key ingredient that makes Benje the best is an insider’s understanding of what takes place in the arena. Beginning at age 9, Benje began his competitive rodeo career in tie-down roping and team roping. He competed through his college years, then got into announcing by accident – when an announcer was unable to make it to his appointed post, Benje jumped in. What happened after that has become ProRodeo history.

Benje served many years as an announcer and sound technician. As he developed his skills, Benje noticed there was an avenue of production that had primarily been untapped.

“Rodeos have picked up this format,” he said. “They’ve left the traditional brass bands, and they realize that this is another aspect of the performances.”

Not only does he work the annual championship, but he’s also been hired to produce sound for some of the biggest events in the sport, from San Antonio Stock Show to the RodeoHouston and the RNCFR championships in Kissimmee, FL.

BORN: Nov. 19, 1967, in San Antonio
FAMILY: Wife, Lorelei; Daughters, Sommer Stone & Brenam Rein; Son, Baylor; Grand Children, Tilden & Dylan Stone
EDUCATION: John Marshall High School; Southwest Texas Junior College (Uvalde); and Gregg School of Auctioneering.
SPECIAL INTERESTS: Team roping, cattle ranching, golf and playing guitar.
OTHER OCCUPATION: Auctioneer, welder, musician and sound technician, and radio and television commercial voiceovers